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A new chapter of the #ForeverGuilty story is revealed, introducing Gucci Guilty Cologne: a bold, masculine fragrance. Part of the history of Italian scent making, Cologne was first invented in 1690 by Jean Paul Feminis, a perfumer living in Milan who re-blended an original fragrance created by Florentine monks. Under Alessandro Michele's creative vision, master perfumer Alberto Morillas modernizes the traditional Cologne freshness by playing with natural fragrances cleansed by the scent of Italian citruses.